Press Releases


Scoobies With the idea of enthralling kids and parents alike, the Fashion stationery brand, Scoobies has finally arrived in India. With great fanfare, the company launched its first store at E-435, Third Floor, DLF Mall of India at Noida. However, if you are elsewhere in India, you need not worry. Scoobies’ never seen before products are also available online at and are delivered across India.

"Scoobies was conceived in early 2017. The dearth of exciting unusual stationery products for the kids in India sparked this idea. School going kids and teenagers were in dire need of adding some color and fun to their everyday mundane educational routine and Scoobies has taken this initiative. The concept of Scoobies is to not just change the day to day lives of our kids and their education, but to revolutionize it. With over 100 different stationery products for your kids to choose from, the Scoobies universe is nothing like you’ve ever seen. We sell collectable and attractive products like scented pencils, water bottles, pencil cases, colourful school bags, lunch boxes, and much more. All of this in various creative designs, wildly colorful and vibrant. We are a one stop shop for birthday return goodie bags, special occasion gifts and stationary requirements," said Dharmesh Shah, Co-Founder, Scoobies.

"In line with Scoobies’ international appeal all the products are designed by our incredibly talented design team in Australia. They bring their unique ideas from a combined life time of experiences, world travel, practical requirements and youthful exuberance of keeping pace with the “insta-gen” i.e. the kids of today! While our creative product designers keep themselves super busy, our manufacturers are keeping pace with production in China, the global manufacturing powerhouse. This perfect combination of bold Australian creativity and Chinese efficiency is adding another dimension to our wonderful story for the Indian market," explained Shantanu Dublish, Co-Founder, Scoobies

About Optimal Group

Optimal Digitech has been operating in countries like Australia, New Zealand, the US, and India. The company has been helping organizations take their businesses to the next level. The company has recently ventured into B2C segment with launch of Scoobies. The company also operates the website and offers virtual employee services.