Our Story

Incepted in 2017, Australian-owned Scoobies is reshaping the Indian kids' lifestyle market. With 500+ exciting products in school-stationery supplies, art & craft, and Magnetic DIY range, Scoobies aims to make the Indian kids market at par with global standards. Personal parenting travail and entrepreneurial experiences of the husband-wife duo Vasundhra and Shantanu Dublish, accompanied by their business partner, Dharmesh Shah gave shape to this idea of making parents' journey a little more comforting and childhood a lot more blissful, and hence came Scoobies, a vertical of Optimal Digitech Private Limited.

Scoobies team of young and enthusiastic creators & innovators is always on toes to bring kids’ favorite characters, designs, and prints to life. Scoobies is focused on making kids & parents think beyond the usual. We are determined to make kids explore the unexplored and be trendsetters rather than a follower. Every Scoobies product brings a strong perspective and vision with it. We don’t follow the girlie pink and boy's blue color rule. We believe in making kids choose their own color and make their own style statement. We create products to create bold, carefree & unbiased thinking.

Not just quirky and sassy school supplies, we intend to change the way kids learn by introducing - ‘Ed-tainment.’ We mingled education and entertainment and brought ‘Ed-tainment’ with our DIY magnetic kits. By cutting down extra screen time and making learning fun, we’re enhancing STEM, problem-solving, sensory, and motor skills amongst kids.

At Scoobies, we aspire and bring to India some of the most offbeat products, that are of premium quality and match the international safety guidelines for kids. Within a short span of time, Scoobies covered major Indian cities and have 16+ outlets across the country including in top retail chains like Hamleys, Crosswords, and Iconic Kids. Apart from offline stores & our own online portal, Scoobies is listed on 10+ top-notch online shopping platforms like Amazon, Myntra, Nykaa, Firstcry, and so on.

Make childhood a celebration for little he, she & me with Scoobies!